2022 PORTLAND Timbers HERITAGE ROSE KIT
The Portland Timbers unveiled their Heritage Rose secondary jersey for the 2022-2023 season. The powerful pink aesthetic is the first of the club’s 15 MLS jerseys to sit outside their traditional color palette, and first in pink.
Our objective was to pay homage to Rose City by developing a bold & unique pattern and stay authentic to the city & Timbers fans. The design process led us to a jersey that both fans & players will wear proudly for Rose City.
The creative team used this jersey as their inspiration for all graphics including digital content, in-stadium and print collateral.
DESIGNER // ILLUSTRATOR // PRODUCER
PHOTOSHOOT & JERSEY RELEASE
We had the pleasure of producing and designing a set to showcase the new jersey. We played with the idea of a concrete jungle and the artwork of Portland. The backdrop was designed by local artist Jahdi.
KIT TRIMS
I’ve been honored to illustrate and design the 2022 kit trims in the style of Vanitas. Showcasing the fact that even after death you are forever a Timbers fan or Rose City ‘Til I Die.
RELEASE VIDEO
We worked diligently with our in-house video team to come up with a unique release video.
MARKETING SUCCESS
The launch of the Heritage Rose was a marketing success. The jersey was sold out online within hours and was ranked #2 on ESPN’s MLS Jersey Power Rankings - The jersey is now a mainstay at Providence Park.
Credits:
Designer & Producer - Kurt Rasos
Art Director - Alex Kocher
Photographer - Craig Mitchelldyer
Writing - Richard Farley