2022 PORTLAND Timbers HERITAGE ROSE KIT
The Portland Timbers unveiled their Heritage Rose secondary jersey for the 2022-2023 season. The powerful pink aesthetic is the first of the club’s 15 MLS jerseys to sit outside their traditional color palette, and first in pink.
Our objective was to pay homage to Rose City by developing a bold & unique pattern and stay authentic to the city & Timbers fans. The design process led us to a jersey that both fans & players will wear proudly for Rose City.
The creative team used this jersey as their inspiration for all graphics including digital content, in-stadium and print collateral.
DESIGNER // ILLUSTRATOR // PRODUCER
RELEASE VIDEO
MARKETING SUCCESS
The launch of the Heritage Rose was a marketing success. The jersey was sold out online within hours and was ranked #2 on ESPN’s MLS Jersey Power Rankings - The jersey is now a mainstay at Providence Park.
Credits:
Designer & Producer - Kurt Rasos
Art Director - Alex Kocher
Photographer - Craig Mitchelldyer
Writing - Richard Farley