World Cup Hosts Bring the Heat

Thesis was tasked with launching the U.S. and Canada Men’s National Team kits across digital platforms and out-of-home advertising. We were responsible for determining how and where they would be showcased across each platform. One of our biggest challenges was developing a homepage takeover on Nike.com. We evaluated the assets and developed a cohesive visual narrative that translated effectively from a consumer perspective. From there, our team adapted and refined the graphics to ensure they worked seamlessly across all Nike channels.