World Cup Hosts Bring the Heat
Thesis was tasked with launching the US and Canada Men’s National Team kits through their digital platforms and out of home advertising. Our team were given polished assets and graphics, but we were in control of where and what it would look like on all platforms. The biggest obstacle was creating a home page takeover on Nike.com — we looked at what we were given and created a story that made sense as a consumer. Our team adjusted and flexed the graphics to fit all of the different sizes and needs.
DESIGN LEAD // ART DIRECTOR
